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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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CHANGE IN QUANTITY DEMANDED: The movement along a demand curve caused by a change in the price of the good. This should be contrasted directly with a change in demand. You might also want to review the terms change in quantity supplied and change in supply, as well. A change in quantity demanded means that we have identified a NEW quantity on the existing demand curve. In contrast, a change in demand means that we have changed, moved, or shifted, the entire demand curve, the whole range of prices and quantities has changed.

     See also | demand | demand curve | demand determinants | price | demand price | quantity demanded | change in demand | change in quantity supplied | change in supply |


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CHANGE IN QUANTITY DEMANDED, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2022. [Accessed: May 21, 2022].


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CONGLOMERATE MERGER

The consolidation of two or more separately-owned businesses, operating in separate industries, into a single firm. This is one of three types of mergers. The other two are horizontal merger--two competing firms in the same industry that sell the same products--and vertical merger--two firms in different stages of the production of one good, such that the output of one business is the input of the other.

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Today, you are likely to spend a great deal of time touring the new suburban shopping complex hoping to buy either a dozen high trajectory optic orange golf balls or a large red and white striped beach towel. Be on the lookout for broken fingernail clippers.
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Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
"Many people think that if they were only in some other place, or had some other job, they would be happy. Well, that is doubtful. So get as much happiness out of what you are doing as you can and don't put off being happy until some future date. "

-- Dale Carnegie

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