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OPPORTUNITY COST, PRODUCTION POSSIBILITIES: The production possibilities analysis, which is the alternative combinations of two goods that an economy can produce with given resources and technology, can be used to illustrate opportunity cost--the highest valued alternative foregone in the pursuit of an activity.

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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.

     See also | target market | segmentation | targeting strategy | demographic variables | geographic | psychological influences | behavioristic variables |


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COMPENSATION OF EMPLOYEES

The official item in the National Income and Product Accounts maintained by the Bureau of Economics Analysis measuring wages earned by the household sector for supplying labor services. This is one of five official factor payments making up national income. The other four are net interest, rental income of persons, corporate profits, and proprietors' income. Compensation of employees is far and away the largest of the five factor payments, typically running about 70 percent of national income.

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Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club trying to buy either a flower arrangement for your aunt or a birthday greeting card for your uncle. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"I've always believed that if you put in the work, the results will come. I don't do things half-heartedly. Because I know if I do, then I can expect half-hearted results. "

-- Michael Jordan, basketball player

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