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September 2, 2010 

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NET WORTH: The difference between a firm's assets and liabilities, which is the value of a company's assets after deducting liabilities. With assets being what a company owns and liabilities what a company owes, net worth can be thought of as what the company owes to the owners. Net worth is also a measure of wealth.

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Lesson Contents
Unit 1: Price Taker
  • A Perfect Market
  • Characteristics
  • Revenue
  • Profit Maximization
  • Unit 1 Summary
  • Unit 2: Short-Run Output
  • The Revenue Side
  • The Revenue Numbers
  • The Cost Side
  • Comparing Totals
  • Comparing Marginals
  • Unit 2 Summary
  • Unit 3: Doing Graphs
  • Total Curves
  • Profit Curve
  • Marginal Curves
  • Dividing Revenue
  • Short-Run Alternatives
  • Short-Run Supply
  • Unit 3 Summary
  • Unit 4: Long-Run Equilibrium
  • Long-Run Marginal Cost
  • Adjustment
  • Entry And Exit
  • Equilibrium Conditions
  • Long-Run Supply
  • Unit 4 Summary
  • Unit 5: Evaluation
  • The Good
  • The Bad
  • Market Control
  • Unit 5 Summary
  • Course Home
    Perfect Competition

    • The first unit of this lesson, Price Taker, begins this study with a look at the general structure of a perfectly competitive market.
    • In the second unit, Short-Run Output, we take a look at the short-run production decision faced by a perfectly competitive firm based on the cost and revenue numbers.
    • The third unit, Doing Graphs, then looks at the short-run production decision faced by a perfectly competitive firm using a graphical analysis of cost and revenue.
    • In the fourth unit, Long-Run Equilibrium, we examine the nature of long-run adjustment by a perfectly competition industry when all inputs are variable.
    • The fifth and final unit, Evaluation, then closes this lesson by considering the pros and cons of a perfectly competitive industry.

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    CONSUMER CONFIDENCE, AGGREGATE DEMAND DETERMINANT

    One of several specific aggregate demand determinants assumed constant when the aggregate demand curve is constructed, and which shifts the aggregate demand curve when it changes. An increase in consumer confidence causes an increase (rightward shift) of the aggregate demand curve. A decrease in consumer confidence causes a decrease (leftward shift) of the aggregate demand curve. Other notable aggregate demand determinants include interest rates, federal deficit, inflationary expectations, and the money supply.

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    State of the ECONOMY

    Employer Cost for Employee Compensation
    March 2010
    $29.71 per hour Bureau of Labor Statistics
    30.42% is for benefits

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    BEIGE MUNDORTLE
    [What's This?]

    Today, you are likely to spend a great deal of time at an auction hoping to buy either clothing for your kitty cats or a set of luggage without wheels. Be on the lookout for strangers with large satchels of used undergarments.
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    "The shifts of fortune test the reliability of friends. "

    -- Marcus Tullius Cicero, Roman statesman

    AGI
    Adjusted Gross Income
    A*PLS

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