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WILLINGNESS TO PAY: The price or dollar amount that someone is willing to give up or pay to acquire a good or service. Willingness to pay is the source of the demand price of a good. However, unlike demand price, in which buyers are on the spot of actually giving up the payment, willingness to pay does not require an actual payment. This concept is important to benefit-cost analysis, welfare economics, and efficiency criteria, especially Kaldor-Hicks efficiency. A related concept is willingness to accept.

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Lesson Contents
Unit 1: Adjustments
  • Overview
  • Three Questions
  • Unit 1 Summary
  • Unit 2: Determinants
  • Shifts
  • Demand
  • Supply
  • Unit 2 Summary
  • Unit 3: Single Shifts
  • More Demand
  • Less Demand
  • More Supply
  • Less Supply
  • Unit 3 Summary
  • Unit 4: Double Shifts
  • More Demand and More Supply
  • More Demand and Less Supply
  • Less Demand and Less Supply
  • Less Demand and More Supply
  • Unit 4 Summary
  • Unit 5: Cause and Effect
  • Economic Science
  • Link Sequence
  • Unit 5 Summary
  • Course Home
    Market Shocks

    Our goal in this lesson is to investigate disruptions of the market. Specifically, we want to use the market model previously developed, to examine the why and how of market shocks. What causes market shocks? How do markets react when shocked? If the truth be known, markets in the real world don't remain at the same locations for very long. They move. They adjust. Prices change. Quantities change. We can understand these real world market changes, by analyzing what happens to market model when it's shocked.

    • The first unit, Adjustments, lays the foundation for analyzing market shocks with an overview of the adjustment process and the role played by the ceteris paribus assumption.
    • In the second unit, Determinants, we review the five determinants of demand and five determinants of supply that cause market disruptions.
    • We then move into the actual adjustment process in the third unit, Single Shifts, examining four disruptions that involve a shift in either the demand or supply curve.
    • The fourth unit, Double Shifts, builds on these four basic shifts to exam four complex shocks that have simultaneous shifts in both the demand and supply curves.
    • We end this lesson in the fifth unit, Cause and Effect, by relating market shocks to the fundamental notion of cause and effect inherent in the study of economic science.

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    DEMAND INCREASE AND SUPPLY DECREASE

    A simultaneous increase in the willingness and ability of buyers to purchase a good at the existing price, illustrated by a rightward shift of the demand curve, and a decrease in the willingness and ability of sellers to sell a good at the existing price, illustrated by a leftward shift of the supply curve. When combined, both shifts result in an indeterminant change in equilibrium quantity and an increase in equilibrium price.

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    RED AGGRESSERINE
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    Today, you are likely to spend a great deal of time at the confiscated property police auction looking to buy either a set of luggage with wheels or a birthday gift for your aunt. Be on the lookout for malfunctioning pocket calculators.
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    Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
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