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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).
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Lesson 9: Macro Basics | Unit 4: Policies
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Page: 11 of 16
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Government tries to bring the economy closer to the macro goals of full employment, stability and growth, and to lessen the scarcity problem.- Economic policies are government actions designed to affect the economy to pursue the economic goals.
- Stabilization policies (or counter-cyclical policies) are designed to limit economic instability and business cycles and avoid high rates of unemployment and inflation.
Key macroeconomic stabilization policies:- Fiscal policy is the use of government spending and taxes to stabilize the economy.
- Monetary policy is the use of the amount of money in circulation to stabilize the economy.
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PEAK The transition of a business-cycle expansion to a business-cycle contraction. The end of an expansion carries this descriptive term of peak, or the highest level of economic reached in recent times. A peak is one of two turning points. The other, the transition from contraction to expansion, is a trough. Turning points are important because they represent the transition from bad to good or good to bad.
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BEIGE MUNDORTLE
[What's This?]
Today, you are likely to spend a great deal of time at a going out of business sale wanting to buy either an AC adapter for your CD player or storage boxes for your family photos. Be on the lookout for fairy dust that tastes like salt.
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This isn't me! What am I?
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
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"The greatest barrier to success is the fear of failure." -- Sven Goran Eriksson, writer
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NYBID
New York Interbank Bid Rate
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