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MARSHALLIAN CROSS: The standard market diagram, so beloved by undergraduate economics students, with price measured on the vertical axis and quantity measured on the horizontal axis, that presents the law of demand as a downward-sloping demand curve and the law of supply as an upward-sloping supply curve. The derivation of this name comes from it's creator, Alfred Marshall, and that market equilibrium is achieved where the demand and supply curves intersect, or "cross."

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Lesson 14: Production | Unit 4: Long-Run Production Page: 17 of 25

Topic: Making Plans <=PAGE BACK | PAGE NEXT=>

  • An important notion:

  • Most firms operate in the short run and long run simultaneously.
  • Firms engage in day-to-day production activities -- combining inputs to produce output guided by short-run production principles, especially the law of diminishing marginal returns.

  • However, at the same time they are making plans to change any fixed inputs, plans that take time to implement.

  • For this reason, the long run is often termed the planning period or planning horizon.

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PRODUCTION POSSIBILITIES

An analysis of the alternative combinations of two (or more) goods that an economy can produce with existing resources and technology in a given time period. Production possibilities analysis provides insight into the fundamentals of economic thinking, including the introduction of key economic concepts. This analysis usually centers on either a convex production possibilities curve (or frontier) that reflects alternative production combinations of two goods.

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Today, you are likely to spend a great deal of time at a garage sale trying to buy either a rechargeable battery for your camera or a coffee cup commemorating the first day of spring. Be on the lookout for vindictive digital clocks with revenge on their minds.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
"A leader, once convinced that a particular course of action is the right one, must . . . be undaunted when the going gets tough."

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