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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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APLS

YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials seeking to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for infected paper cuts.
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This isn't me! What am I?

Before 1933, the U.S. dime was legal as payment only in transactions of $10 or less.
"Do not go where the path may lead, go instead where there is no path and leave a trail."

-- Ralph Waldo Emerson

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