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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time searching the newspaper want ads looking to buy either an AC adapter for your CD player or storage boxes for your family photos. Be on the lookout for door-to-door salesmen.
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The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
"New ideas pass through three periods: - It can't be done. - It probably can be done, but it's not worth doing. - I knew it was a good idea all along!"

-- Arthur C. Clarke

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