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REGULATORY FORCES: Forces in the marketing environment that depend on various government regulatory agencies that impact how an organization operates on a daily basis. An example is the Federal Trade Commission (FTC), which monitors advertising, deceptive labeling, and false or misleading information. Agencies such as the FTC have powers to enforce regulations through fines and other penalties. Other regulatory agencies are: Food and Drug Administration (FDA), Federal Communications Commission (FCC), Environmental Protection Agency (EPA), and Consumer Product Safety Commission (CPSC).

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APLS

BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time searching for rummage sales looking to buy either a how-to book on meeting people or clothing for your pet iguana. Be on the lookout for the last item on a shelf.
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Lombard Street is London's equivalent of New York's Wall Street.
"The roots of education are bitter, but the fruit is sweet."

-- Aristotle, Greek philosopher

MRS
Marginal Rate of Substitution
A PEDestrian's Guide
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