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PREFERENCES CHANGE, UTILITY ANALYSIS: A disruption of consumer equilibrium identified with utility analysis caused by changes in the preferences for a good, which likely results in a change in the quantities of the goods consumed. The change in preferences alters the marginal utility-price ratio and forces a reevaluation of the rule of consumer equilibrium.

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Lesson Contents
Unit 1: Factor Markets
  • Getting Paid
  • Trading Resources
  • Resources
  • Factor Payments
  • Circular Flow
  • Unit 1 Summary
  • Unit 2: Derived Demand
  • Factor Demand
  • A Few Issues
  • Marginal Productivity Theory
  • Three (Or Four) Marginals
  • Unit 2 Summary
  • Unit 3: The Curve
  • Marginal Revenue Product Schedule
  • Marginal Revenue Product Curve
  • The Hiring Decision
  • Factor Demand Curve
  • Unit 3 Summary
  • Unit 4: Determinants
  • Shifting Demand
  • Product Demand
  • Factor Productivity
  • Other Prices
  • Unit 4 Summary
  • Unit 5: Taking Stock
  • Review
  • Preview
  • Unit 5 Summary
  • Course Home
    Factor Demand

    • The first unit of this lesson, Background, begins this lesson by laying the foundations for the study of factor demand.
    • In the second unit, Derived Demand, we see how the demand for a factor of production is based on the demand for the good it produces.
    • The third unit, The Curve, then derives the factor demand curve, which is the relation between the price employers are willing to pay and the quantity demanded.
    • In the fourth unit, Determinants, we examine the three key determinants that shift the factor demand curve -- product price, factor productivity, and other factor prices.
    • The fifth and final unit, Taking Stock, then closes this lesson with a review of factor demand and a preview of factor market analysis in other lessons.

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    MARGINAL COST AND LAW OF DIMINISHING MARGINAL RETURNS

    Decreasing then increasing marginal cost, reflected by a U-shaped marginal cost curve, is the result of increasing then decreasing marginal returns. In particular the decreasing marginal returns is caused by the law of diminishing marginal returns. As such, the law of diminishing marginal returns affects not only the short-run production of a firm but also the cost of short-run production. This translates into a positively-sloped supply curve for profit-maximizing competitive firms.

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