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April 25, 2024 

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MARGINAL REVENUE AND MARGINAL COST: A profit-maximizing firm produces the quantity of output that equates marginal revenue and marginal cost. This is one of three methods typically used to determine the profit-maximizing quantity of output produced by a firm. The other two methods are total revenue and total cost and profit curve. This marginal revenue and marginal cost approach to identifying profit-maximizing production can be accomplished using either a table of numbers of a set of curves. The end result is the same. Profit-maximizing production takes place at the quantity generating an equality between marginal revenue and marginal cost.

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SWITCHING POINT: The price/time at which the economy switches from the use of one (usually finite) natural resource to a substitute resource. The switching point is reached because increases in scarcity rent and marginal extraction cost cause a gradual depletion of a finite natural resource. As the price rises, buyers search for less expensive substitutes. Eventually the price of a finite resource is equal to the price of a substitute resource. This is the switching point. For example, we are not likely to awaken one day to discover the world's oil supply is gone. Before such time occurs, we will have switched to substitute products like oil shale, gasohol, geothermal, or solar.

     See also | price | natural resources | scarcity rent | backstop resource | materials balance | recycling |


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ACCOUNTING PROFIT

The difference between the revenue received by a firm and the explicit accounting cost incurred. This is the profit listed on a firm's balance sheet, appears periodically in the financial sector of the newspaper, and is reported to the Internal Revenue Service for tax purposes. While accounting profit is the "standard" designation of profit used in the business world, economists prefer to use economic profit

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway looking to buy either an AC adapter that won't fry your computer or a case for your designer sunglasses. Be on the lookout for slow moving vehicles with darkened windows.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. "

-- Steve Jobs, Apple Computer founder

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