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EUROPEAN CURRENCY UNIT: The forerunner of the euro that will be officially introduced in the European Union in 2002. Commonly referred to as the ECU, the European Currency Unit is the weighted average of the currencies of the twelve original nations of the European Union. In that there are is no paper currency yet, it is currently used primarily for big-time commercial, financial, and international transactions.

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Lesson 14: Production | Unit 4: Long-Run Production Page: 19 of 25

Topic: Increasing Returns To Scale <=PAGE BACK | PAGE NEXT=>

  • Increasing returns to scale:

  • Increasing returns to scale result when a given proportional increase in all inputs results in a greater than proportional increase in production.
  • Three primary reasons why long-run production experiences increasing returns to scale:

    • Resource Specialization

    • Support Activities

    • Volume and Area

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MARGINAL BENEFIT OF SEARCH

The incremental benefit generated by additional search effort is the marginal benefit of search. Marginal benefit of search, also termed marginal search benefit, is comparable to marginal revenue of short-run production analysis and marginal utility of consumer demand theory. Marginal benefit of search decreases with an increase in search effort and is represented by the marginal benefit of search curve. This is one half of the efficient information search decision. The other is marginal cost of search.

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APLS

ORANGE REBELOON
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Today, you are likely to spend a great deal of time searching the newspaper want ads wanting to buy either a birthday gift for your uncle or a pair of red and purple designer socks. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?

Three-forths of the gold mined each year is used to manufacture jewelry.
"It is not the straining for great things that is most effective; it is the doing of the little things, the common duties, a little better and better."

-- Elizabeth Stuart Phelps, Writer

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