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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time wandering around the shopping mall trying to buy either a how-to book on fine dining or a coffee cup commemorating the first day of winter. Be on the lookout for florescent light bulbs that hum folk songs from the sixties.
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
"You are the only problem you will ever have and you are the only solution. Change is inevitable, personal growth is always a personal decision."

-- Bob Proctor, Author and Speaker

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