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GROWTH STAGE: The second stage in the product life cycle, characterized by increasing sales, high profits, and market entry by competitors. During this stage a successful product experiences steadily increasing customer acceptance and brand recognition. Advertising and promotion efforts are focused on product differentiation from that of the competition. This is also the stage when companies might withdraw from the market due to lack of acceptance, product failure, or lack of profits.

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APLS

YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time lost in your local discount super center hoping to buy either hand lotion, a big bottle of hand lotion or a lighted magnifying glass. Be on the lookout for door-to-door salesmen.
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Before 1933, the U.S. dime was legal as payment only in transactions of $10 or less.
"The best way to cheer yourself up is to try to cheer somebody else up."

-- Mark Twain

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Bureau of Agricultural Economics
A PEDestrian's Guide
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