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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.
Visit the GLOSS*arama
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John Maynard Keynes was born the same year Karl Marx died.
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"You can't build a reputation on what you are going to do." -- Henry Ford, automaker
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FIML
Full Information Maximum Likelihood
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