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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either looseleaf notebook paper or a three-hole paper punch. Be on the lookout for mail order catalogs with hidden messages.
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The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
"Success is more a function of consistent common sense than it is of genius. "

-- An Wang, industrialist

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