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LERNER INDEX: The difference between price (p) and marginal cost (mc) as a fraction of price, that is [p-mc]/p. The Lerner index is usually taken as an indicator of market power because the larger the index, the larger the difference between price and marginal cost, that is, the larger the distance between the price and the competitive price. The Lerner index depends on the elasticity of demand. The Lerner index is also called the price-cost margin.

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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time looking for a downtown retail store wanting to buy either a genuine down-filled snow parka or throw pillows for your living room sofa. Be on the lookout for small children selling products door-to-door.
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The 22.6% decline in stock prices on October 19, 1987 was larger than the infamous 12.8% decline on October 29, 1929.
"Success is more a function of consistent common sense than it is of genius. "

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IRR
Internal Rate of Return
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