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WILLINGNESS TO PAY: The price or dollar amount that someone is willing to give up or pay to acquire a good or service. Willingness to pay is the source of the demand price of a good. However, unlike demand price, in which buyers are on the spot of actually giving up the payment, willingness to pay does not require an actual payment. This concept is important to benefit-cost analysis, welfare economics, and efficiency criteria, especially Kaldor-Hicks efficiency. A related concept is willingness to accept.
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WHITE GULLIBON [What's This?]
Today, you are likely to spend a great deal of time at a crowded estate auction trying to buy either a large flower pot shaped like a Greek urn or a small palm tree that will fit on your coffee table. Be on the lookout for the happiest person in the room. Your Complete Scope
This isn't me! What am I?
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Lombard Street is London's equivalent of New York's Wall Street.
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"You are never given a dream without also being given the power to make it true." -- Richard Bach, Author
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BA Bank Acceptance
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