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LONG RUN: In terms of the macroeconomic analysis of the aggregate market, a period of time in which all prices, especially wages, are flexible, and have achieved their equilibrium levels. In terms of the microeconomic analysis of production and supply, a period of time in which all inputs in the production process are variable.

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CORPORATE PROFITS: The total accounting profits received by corporations. Corporate profits are the official item in the National Income and Product Accounts maintained by the Bureau of Economic Analysis that measures profit earned by the household sector for supplying entrepreneurship services to corporations. This also, to some degree, measures the payment for capital and land services, too. This is one of five official factor payments making up national income. The other four are compensation of employees, rental income of persons, net interest, and proprietors' income. Corporate profits the second largest factor payment category, usually coming it around 20-25% of national income.

     See also | corporation | accounting profit | National Income and Product Accounts | Bureau of Economic Analysis | household sector | entrepreneurship | capital | land | factor payments | national income | compensation of employees | rental income of persons | net interest | proprietors' income | normal profit |


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MICROECONOMIC GOALS

Two conditions of the mixed economy that are most important for microeconomics, including efficiency, and equity, that are generally desired by society and pursued by governments through economic policies.

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Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a T-shirt commemorating the second moon landing or a coffee cup commemorating Thor Heyerdahl's Pacific crossing aboard the Kon-Tiki. Be on the lookout for the happiest person in the room.
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
"Use, do not abuse; neither abstinence nor excess ever renders man happy."

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