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July 10, 2025 

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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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FREE-RIDER PROBLEM: The inclination to enjoy the benefit of a good without paying for it--if you don't have to. This is the main reason public goods are produced by government. Most people won't voluntarily pay for a public good, because excludability means they can get it without paying--a free ride. With a large number of free riders--perhaps everyone--voluntary payments like those occurring in markets won't provide enough revenue to pay production costs. The only way to finance public goods is to force free-riders, and everyone else, to pay through taxes.

     See also | public good | excludability | rival consumption | good types | market | taxes | production cost |


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FREE-RIDER PROBLEM, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 10, 2025].


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REQUIRED RESERVES

The reserves (vault cash and Federal Reserve deposits) that banks are required by government to keep to back up deposits. The primary use of required reserves is to process daily checkable deposit transactions. The government regulator in charge of setting reserve requires is the Federal Reserve System. Required reserves are usually in the range of 3 to 10 percent for checkable deposits and substantially less (0 percent) for savings deposits. Any legal reserves held by banks over those required to back deposits, termed excess reserves or free reserves, are available for interest-generating loans.

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Today, you are likely to spend a great deal of time at a flea market wanting to buy either a remote controlled World War I bi-plane or a wall poster commemorating Thor Heyerdahl's Pacific crossing aboard the Kon-Tiki. Be on the lookout for jovial bank tellers.
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Cyrus McCormick not only invented the reaper for harvesting grain, he also invented the installment payment for selling his reaper.
"Lord, where we are wrong, make us willing to change; where we are right, make us easy to live with. "

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