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June 14, 2025 

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COMPETITIVE FORCES: Forces in the marketing environment that are based on competition among customers and competition with other firms. As the organization looks out at its business environment, competition is a critical factor. Who is buying goods and services and who is providing them to those customers? Are there many competitors or are there just a few? Maybe none. Knowing what competitive forces exist helps an organization develop strategic planning to attract customers.

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INVOLUNTARY EXCHANGE: The process of being forced to unwillingly trade one item for another. The key term here is on "unwillingly." For all practical purposes, involuntary exchanges is essentially another term for government taxes, in which people are forced to give part of their income to government in "exchange" for government services. Involuntary taxes should be contrasted with the "voluntary" exchanges that are fundamental to market transactions.

     See also | government | taxes | government functions | regulation | public choice | market | voluntary exchange | mixed economy |


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INVOLUNTARY EXCHANGE, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: June 14, 2025].


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BUYERS' PREFERENCES, DEMAND DETERMINANT

The satisfaction that buyers receive from the purchase of a good, which is assumed constant when a demand curve is constructed. Buyers' preferences is one of five demand determinants that shift the demand curve when they change. The other four are buyers' income, other prices, buyers' expectations, and number of buyers.

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The earliest known use of paper currency was about 1270 in China during the rule of Kubla Khan.
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