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July 18, 2025 

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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.

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UNPLANNED INVESTMENT: Investment expenditures that the business sector undertakes apart from those they intend to undertake based on expected economic conditions, interest rates, sales, and profitability. Another term for unplanned investment is change in inventories, which result when aggregate expenditures differ from aggregate output. Unplanned investment can be either positive or negative, meaning business inventories can either rise or fall. Should unplanned investment occur, then actual and planned investment differ, aggregate expenditures are not equal to aggregate output, and the macroeconomy is not in equilibrium.

     See also | investment expenditures | change in inventories | change in business inventories | business sector | Keynesian economics | macroeconomics | equilibrium | actual investment | planned investment |


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UNPLANNED INVESTMENT, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 18, 2025].


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ELASTICITY ALTERNATIVES, SUPPLY

Five categories of the price elasticity of supply that reflect the entire range of the relative responsiveness of a change in quantity supplied to a change in price. These five alternatives--perfectly elastic, relatively elastic, unit elastic, relatively inelastic, and perfectly inelastic--are often illustrated by different supply curves. The price elasticity of demand is also reflected by five comparable alternatives.

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