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September 19, 2018 

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ACCUMULATION: The process of acquiring an item and adding that item to others previously acquired. In an economic context this most often refers to the accumulation of capital, as in the phrase "capital accumulation." However, it is also used in the context of consumer durable goods, financial assets, money, wealth, and a host of other "stock" variables. When applied to capital, the process of accumulation occurs through investment.

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CONCENTRATED: A targeting strategy based on a heterogeneous market. Because the market is comprised of buyers with different needs and wants, the company uses market segmentation to divide the total market into smaller groups. Each smaller group or market segment is then targeted by the company with a specific marketing mix.

     See also | target market | targeting strategy | market segmentation | heterogeneous | marketing mix | segments |


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CONCENTRATED, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2018. [Accessed: September 19, 2018].


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INCOME CHANGE, UTILITY ANALYSIS

A disruption of consumer equilibrium identified with utility analysis caused by changes in the buyers' income, which results in a change in the quantities of the goods consumed. The change in buyers' income alters the income constraint and forces a reevaluation of the rule of consumer equilibrium.

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Today, you are likely to spend a great deal of time driving to a factory outlet seeking to buy either an electric coffee pot with automatic shutoff or a brown leather attache case. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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More money is spent on gardening than on any other hobby.
"When you play, play hard; when you work, don't play at all. "

-- Theodore Roosevelt, 26th US president

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