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September 9, 2024 

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FLOW: A variable or measurement that is defined for a period of time (as opposed to an instant in time). A flow can only be measured over a period. For example, GDP is the flow of production during a given year. Income is another flow measures important to the study of economics.

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CONCENTRATED: A targeting strategy based on a heterogeneous market. Because the market is comprised of buyers with different needs and wants, the company uses market segmentation to divide the total market into smaller groups. Each smaller group or market segment is then targeted by the company with a specific marketing mix.

     See also | target market | targeting strategy | market segmentation | heterogeneous | marketing mix | segments |


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MARGINAL REVENUE, PERFECT COMPETITION

The change in total revenue resulting from a change in the quantity of output sold. Marginal revenue indicates how much extra revenue a perfectly competitive firm receives for selling an extra unit of output. It is found by dividing the change in total revenue by the change in the quantity of output. Marginal revenue is the slope of the total revenue curve and is one of two revenue concepts derived from total revenue. The other is average revenue. To maximize profit, a perfectly competitive firm equates marginal revenue and marginal cost.

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APLS

PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time looking for a downtown retail store wanting to buy either a T-shirt commemorating the first day of spring or a coffee cup commemorating last Friday (you know why). Be on the lookout for deranged pelicans.
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This isn't me! What am I?

A communal society, a prime component of Karl Marx's communist philosophy, was advocated by the Greek philosophy Plato.
"Do not wait; the time will never be just right "

-- Napoleon Hill, author

JPAM
Journal of Policy Analysis and Management
A PEDestrian's Guide
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