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December 5, 2024 

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MACROECONOMY: The aggregate, or national economy that is the prime focus of the study of macroeconomics.

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TARGETING STRATEGY: The initial step in the target market/segmentation process by which a company develops an overall picture of who the specific buyer group might be. The three types of strategies are: undifferentiated, differentiated, and concentrated. Targeting strategies are based on whether the market is homogeneous or heterogeneous.

     See also | segmentation | homogeneous | heterogeneous | undifferentiated | concentrated | differentiated | target market | segmentation | marketing mix |


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TARGETING STRATEGY, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: December 5, 2024].


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DERIVATION, PRODUCTION POSSIBILITIES CURVE

A production possibilities curve, which illustrates the alternative combinations of two goods that an economy can produce with given resources and technology, is often derived from a production possibilities schedule. This derivation involves plotting each bundle from the production possibilities schedule as a point in a diagram measuring the two goods on the vertical and horizontal axes.

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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers wanting to buy either a large, stuffed kitty cat or a cross-cut paper shredder. Be on the lookout for deranged pelicans.
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One of the largest markets for gold in the United States is the manufacturing of class rings.
"Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness."

-- Martin Luther King, Jr., clergyman

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Association of Business Executives
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