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July 26, 2024 

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X-AXIS: In a graph, this is one of two lines that intersect at a right angle at their origins. This is the "horizontal-axis" that runs from right and left. In most analyses, the variable measured on the X-axis is consider to be the independent variable.

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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.

     See also | targeting strategy | concentrated | marketing mix | heterogeneous | segment |


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SEGMENTATION, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: July 26, 2024].


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DIAMOND-WATER PARADOX

The apparently conflicting and perplexing observation that water, which is more useful than diamonds, has a lower price than diamonds. This paradox was proposed by economists in the 1800s as a means understanding the role utility plays in the demand price of a good by differentiating between total utility and marginal utility.

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APLS

PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either a how-to book on fine dining or a coffee cup commemorating the first day of winter. Be on the lookout for letters from the Internal Revenue Service.
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This isn't me! What am I?

Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
"Old age isn't so bad when you consider the alternative. "

-- Cato, Roman orator

EMS
European Monetary System
A PEDestrian's Guide
Xtra Credit
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