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October 22, 2018 

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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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There are 45 entries in the GLOSS*arama starting with the letter O.

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INTERCEPT, INVESTMENT LINE

The intercept of the investment line indicates autonomous investment, investment that does not depend on the level of income or production. This can be thought of as investment that the business sector undertakes regardless of the state of the economy. Autonomous investment is affected by the investment expenditures determinants, which cause a change in the intercept and a shift of the investment line.

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A Random Walk Through Some ECONOMIC STATISTICS

A pedestrian must always be on guard during any economic excursion, especially when passing the Sylvester J. Peabody Federal Office Building here in Shady Valley. You never know when a window will burst open sending a barrage of glass slivers and economic statistics haphazardly into the street. This is usually followed by a pointy-headed economist who pokes his pointy head through the remaining shards of glass to adamantly declare that there's absolutely, positively NO RECESSION! But he'll recheck the numbers just in case there really is one. WATCH OUT! DUCK!
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BEIGE MUNDORTLE
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials looking to buy either a desktop calendar with all federal and state holidays highlighted or a half-dozen helium filled balloons. Be on the lookout for a thesaurus filled with typos.
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This isn't me! What am I?

In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"A stumble may prevent a fall. "

-- Margaret Thatcher, British prime minister

IO
Industrial Organization
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