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October 9, 2026 

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ADVERSE SELECTION: When a negotiation between two people with different amounts of information, that is, asymmetric information, restricts the quality of the good traded. This typically happens because the person with more information is able to negotiate a favorable exchange. This is frequently referred to as the "market for lemons."

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MISSION STATEMENT: A long-term vision of what the company is and what it will become. Some statements include particulars on dealing with the customers, employees, or the business environment. The mission statement should be the starting point for deriving goals and strategies for the company.

     See also | business plan | marketing plan | corporate strategies | marketing objectives | marketing strategies | marketing plan |


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MISSION STATEMENT, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2026. [Accessed: October 9, 2026].


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ADVERSE SELECTION

An inefficient, bad, or adverse outcome of a market exchange that results because buyers and/or sellers make decisions based on asymmetric information. This commonly results in a market that exchanges a lesser quality good, what is termed the market for lemons. Two related problems resulting from asymmetric information are moral hazard and the principal-agent problem. Two methods of lessoning the problem of adverse selection are signalling and screening.

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Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club hoping to buy either a pair of red goulashes with shiny buckles or a handcrafted bird feeder. Be on the lookout for poorly written technical manuals.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
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