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April 26, 2024 

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DEMAND SHOCK: A disruption of market equilibrium (that is, a market adjustment) caused by a change in a demand determinant and a shift of the demand curve. A demand shock can take one of two forms--an Demand Increase or a Demand Decrease. An increase in demand is seen as a rightward shift of the demand curve and results in an increase in equilibrium quantity and an increase in equilibrium price. A decrease in demand is a leftward shift of the demand curve and results in a decrease in equilibrium quantity and a decrease in equilibrium price.

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INVESTMENT DEMAND: The negative relation between investment expenditures and the interest rate, based on the marginal efficiency of investment for different capital investment projects. Business firms generally compare the expected return on physical capital (the marginal efficiency of investment) with the return on financial capital (the interest rate). Should the marginal efficiency of investment be greater than or equal to the interest rate, then the capital investment is undertaken. Because more investment projects exist with lower rates of return than higher, the relation between interest rates and investment expenditures is negative.

     See also | investment expenditures | interest rate | marginal efficiency of investment | physical capital | financial capital | investment demand curve | Keynesian economics |


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AVERAGE TOTAL COST

Total cost per unit of output, found by dividing total cost by the quantity of output. When compared with price (per unit revenue), average total cost (ATC) indicates the per unit profitability of a profit-maximizing firm. Average total cost is one of three average cost concepts important to short-run production analysis. The other two are average fixed cost and average variable cost. A related concept is marginal cost.

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