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OLIGOPOLY: A market structure dominated by a small number of large firms, selling either identical or differentiated products, and significant barriers to entry into the industry. This is one of four basic market structures. The other three are perfect competition, monopoly, and monopolistic competition.

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SLOPE: A measure of the flatness or steepness of line. It can be thought of as the 'rise' over the 'run', that is the change in the variable on the vertical axis (rise) divided by the change in the variable on the horizontal axis (run).

     See also | graph | curve | slope, production possibilities curve | elasticity |


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TOTAL UTILITY

The total satisfaction of wants and needs obtained from the use or consumption of a good or service. This is the cumulative amount of utility generated from consuming a good over a given time period. Total utility is most often used in consumer demand theory to indicate how much overall satisfaction someone obtains from a given activity. The primary behavioral motivation used in consumer demand theory is the goal of maximizing total utility. Total utility is also used to derive marginal utility.

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Today, you are likely to spend a great deal of time strolling through a department store trying to buy either a solid oak entertainment center or a remote controlled ceiling fan. Be on the lookout for malfunctioning pocket calculators.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"You are the only problem you will ever have and you are the only solution. Change is inevitable, personal growth is always a personal decision."

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