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VERTICAL MERGER: The consolidation under a single ownership of two separately-owned businesses that have an input-output relationship, in which the output of one firm is the input of another. An example of a vertical merger would be a soft drink company merging with a sugar company to form a single firm. A vertical merger should be contrasted with horizontal merger--two competing firms in the same industry that sell the same products; and conglomerate merger--two firms in totally, completely separate industries.
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                           AVERAGE REVENUE PRODUCT CURVE: A curve that graphically illustrates the relation between average revenue product and the quantity of the variable input, holding all other inputs fixed. This curve indicates the per unit revenue at each level of the variable input. The average revenue product curve is one of two related curves often used in the analysis of factor demand. The other, and more important, is marginal revenue product curve. The average revenue product curve indicates how average revenue product is related to the quantity of a variable input used in production. While the analysis of factor markets tends to focus on labor as the variable input, a average revenue product curve can be constructed for any input.| Average Revenue Product Curve |  |
This diagram graphically represents the relation between average revenue product and the variable input. This particular curve is derived from the hourly production of Super Deluxe TexMex Gargantuan Tacos (with sour cream and jalapeno peppers) as Waldo's TexMex Taco World restaurant employs additional workers. The number of workers, measured on the horizontal axis, ranges from 0 to 10 and the average revenue product, measured on the vertical axis, ranges from $0 to $60.The shape of this average revenue product curve is most important. For the first two workers of variable input, average revenue product increases. This is reflected in a positive slope of the average revenue product curve. After the third worker, average revenue product declines. This is seen as a negative slope. While average revenue product continues to decline, it never reaches zero nor becomes negative. To do so requires total revenue to become zero and negative, which just does not happen. The hump-shape of the average revenue product curve is indirectly caused by increasing and decreasing marginal returns. The upward-sloping portion of the average revenue product curve, up to the second worker, is indirectly due to increasing marginal returns. The downward-sloping portion of the average revenue product curve, after the third worker, is indirectly due to decreasing marginal returns. and the law of diminishing marginal returns.
Recommended Citation:AVERAGE REVENUE PRODUCT CURVE, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: December 14, 2025].
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PINK FADFLY
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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius looking to buy either a wall poster commemorating next Thursday or a pair of gray heavy duty boot socks. Be on the lookout for letters from the Internal Revenue Service.
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North Carolina supplied all the domestic gold coined for currency by the U.S. Mint in Philadelphia until 1828.
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"In order to create there must be a dynamic force, and what force is more potent than love." -- Igor Stravinsky, violinist
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PBOT
Phildelphia Board of Trade
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