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HORIZONTAL EQUITY: A system of taxes that treats equal people equally. In other words, if you make the same income as someone else and pay the same personal income taxes, then you have horizontal equity.
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SWOT: A strategic approach to analyzing the internal attributes of an organization. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This is usually done after environmental scanning is performed. Strengths focuses on those components of the business that make it unique and strong. Weaknesses can be those parts that put the company at risk, either now or in the future. Opportunities are possible changes in laws, technology or other variables that create windows for future growth. Threats can encompass new competitors, new regulations, or other dangerous variables that must be addressed. See also | strategic planning | business strategies | marketing plan | business plan | environmental scanning |
Recommended Citation:SWOT, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2026. [Accessed: August 10, 2026].
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CONSUMER DEMAND THEORY The branch of economics devoted to the study of consumer behavior, especially as it applies to decisions related to purchasing goods and services through markets. Consumer demand theory is largely centered on the study and analysis of the utility generated from the satisfaction of wants and needs. The key principle of consumer demand theory is the law of diminishing marginal utility, which offers an explanation for the law of demand and the negative slope of the demand curve.
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GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors looking to buy either a country wreathe or galvanized steel storage shelves. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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The standard "debt" notation I.O.U. does not mean "I owe you," but actually stands for "I owe unto..."
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"Democracy is based on the conviction that man has the moral and intellectual capacity . . . to govern himself with reason and justice. " -- Harry Truman, 33rd U.S. president
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AEA
American Economic Association
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