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GLOBALIZATION: The generalized expansion of international economic activity which includes increased international trade, growth of international investment (foreign investment) and international migration, and increased proliferation of technology among countries. Globalization is the increasing world-wide integration of markets for goods, services, labor, and capital. It is an ongoing process that started several centuries ago. However, most people would agree that today we are in a period of rapid globalization as international economic activity has accelerated in the last 200 years or so.
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STRATEGIC PLANNING: The process by which a company develops a mission statement, organizational goals, company strategies, marketing objectives, marketing strategies, and finally a marketing plan. Utilizing marketing and focusing on the customer during this process helps ensure the customer will achieve the greatest level of satisfaction. Strategic planning typically begins with environmental scanning followed by a SWOT analysis. See also | SWOT | environmental scanning | marketing strategies | marketing objectives | marketing plan | mission statement |
Recommended Citation:STRATEGIC PLANNING, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: April 24, 2024].
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KINKED-DEMAND CURVE A demand curve with two distinct segments which have different elasticities that join to form a corner or kink. The primary use of the kinked-demand curve is to explain price rigidity in oligopoly. The two segments are: (1) a relatively more elastic segment for price increases and (2) a relatively less elastic segment for price decreases. The relative elasticities of these two segments is based on the interdependent decision-making of oligopolistic firms.
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time at a going out of business sale looking to buy either a T-shirt commemorating the 2000 Olympics or a genuine fake plastic Tiffany lamp. Be on the lookout for mail order catalogs with hidden messages.
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Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
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"The greatest things ever done on Earth have been done little by little. " -- William Jennings Bryan
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IIPF
International Institute of Public Finance
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