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PERFECT COMPETITION, LONG-RUN EQUILIBRIUM CONDITIONS: The long-run equilibrium of a perfectly competitive industry generates six specific equilibrium conditions, including: (1) economic efficiency (P = MC), (2) profit maximization (MR = MC), (3) perfect competition (MR = AR = P), (4) breakeven output (P = AR = ATC), (5) minimum production cost (MC = ATC), and (6) minimum efficient scale (MC = ATC = LRAC = LRMC).

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STRATEGIC PLANNING: The process by which a company develops a mission statement, organizational goals, company strategies, marketing objectives, marketing strategies, and finally a marketing plan. Utilizing marketing and focusing on the customer during this process helps ensure the customer will achieve the greatest level of satisfaction. Strategic planning typically begins with environmental scanning followed by a SWOT analysis.

     See also | SWOT | environmental scanning | marketing strategies | marketing objectives | marketing plan | mission statement |


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INFLATIONARY EXPECTATIONS, AGGREGATE DEMAND DETERMINANT

One of several specific aggregate demand determinants assumed constant when the aggregate demand curve is constructed, and that shifts the aggregate demand curve when it changes. An increase in the inflationary expectations causes an increase (rightward shift) of the aggregate curve. A decrease in the inflationary expectations causes a decrease (leftward shift) of the aggregate curve. Other notable aggregate demand determinants include interest rates, federal deficit, and the money supply.

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Today, you are likely to spend a great deal of time at the confiscated property police auction seeking to buy either a birthday gift for your mother or a weathervane with a horse on top. Be on the lookout for cardboard boxes.
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