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January 17, 2018 

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NATIONAL ASSOCIATION OF SECURITIES DEALERS: A stock market in which corporate stocks are exchanged by dealers across the country using a computerized system of stock price quotes. This is often referred to as the "over-the-counter" stock market, because, unlike the New York Stock Exchange, the American Stock Exchange, and others, the dealers don't conduct their business at a single location. They match up their buy and sell orders through a computer network rather than through the face-to-face contact. Transactions conducted by the NASD give rise to one of the more commonly publicized stock market price indicators, the NASDAQ (which stands for National Association of Securities Dealers Automated Quotation). The widely used NASDAQ composite index is based on the prices of 5,000 of these over-the-counter stocks.

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CARDINAL: A measurement based on a scale or quantitative numbers, such as 1, 5, or 357.2, that enables a comparison in magnitude. Comparability means, for example, that the difference between 5 and 2 is the same as the difference between 12 and 9. Measures such as height and weight use cardinal numbers. Most economic measures are based on cardinal numbers, including gross domestic product, unemployment rate, the price of chocolate, and the quantity of wheat produced. The benefit of cardinal measurement is the ability to directly compare one measure with another. If, for example, the price of chocolate is $1 a pound and the price of wheat is $4 a pound, then wheat is four times more expensive than chocolate. Ordinal measures, which involve relative ranking, is an alternative type of measure.

     See also | cardinal utility | ordinal | ordinal utility | utility | satisfaction | indifference curve | quality of life |


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LAW OF DIMINISHING MARGINAL UTILITY

A principle stating that as the quantity of a good consumed increases, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps to explain the negative slope of the demand curve and the law of demand.

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Today, you are likely to spend a great deal of time driving to a factory outlet seeking to buy either a 200-foot blue garden hose or a video camera with stop action features. Be on the lookout for vindictive digital clocks with revenge on their minds.
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Junk bonds are so called because they have a better than 50% chance of default, carrying a Standard & Poor's rating of CC or lower.
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