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TOTAL REVENUE, MONOPOLY: The revenue received by a monopoly firm for the sale of its output. Total revenue is one of two parts a monopoly needs for the calculation of economic profit, the other is total cost. In general, total revenue is the price received for selling a good times the quantity of the good sold at that price. Because a monopoly completely controls its market and faces a negatively-sloped demand curve, it charges a different price for a given quantity. If a monopoly sells a relatively small quantity, it charges a relatively high price. If it sells a relatively smaller quantity, it charges a relatively lower price. However, once the monopoly determines its' price/quantity combination, total revenue calculation is relatively straightforward, multiply the price times the quantity.

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PSYCHOLOGICAL INFLUENCES: Several factors that are primarily behavior-based that affect a consumers decision making process. These factors are learning, perception, self-concept, attitudes, personality, and lifestyles. Through a combination of these various factors a consumer displays certain tendencies toward product, brands, services, and where they shop. A marketer researches the market to determine which group of targeted buyers would be the best fit for its products or services.

     See also | target market | market segmentation | learning | attitudes | personality | self-concept | lifestyles | perception | consumer behavior | consumer decision making |


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FEDERAL DEFICIT, AGGREGATE EXPENDITURES DETERMINANT

One of several specific aggregate expenditures determinants assumed constant when the aggregate expenditures line is constructed, and that shifts the aggregate expenditures line when it changes. An increase in the federal deficit causes an increase (upward shift) of the aggregate expenditures line. A decrease in the federal deficit causes a decrease (downward shift) of the aggregate expenditures line. Other notable aggregate expenditures determinants include consumer confidence, financial wealth, inflationary expectations, and exchange rates.

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RED AGGRESSERINE
[What's This?]

Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway wanting to buy either a how-to book on home remodeling or a tall storage cabinet with five shelves and a secure lock. Be on the lookout for the last item on a shelf.
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Ragnar Frisch and Jan Tinbergen were the 1st Nobel Prize winners in Economics in 1969.
"Old age isn't so bad when you consider the alternative. "

-- Cato, Roman orator

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Federal Savings and Loan Association
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