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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.
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                           INVOLUNTARY EXCHANGE: The process of unwillingly trading one valuable commodity (good, service, or resource) for another, usually prompted by the coercive powers of government. The key term is "unwillingly," which distinguishes involuntary exchanges from voluntary exchanges, such as those that are the foundation of market transactions. Involuntary exchanges are resource allocation activities imposed on the economy by government taxes, laws, and regulations. Unlike a voluntary market exchange, the "buyers" and "sellers" have little or no influence over the allocation decision. They pay the price, produce the good, or use the resources according to government mandates.An Involuntary ExchangeSuppose, for example, that the Shady Valley City Commission imposes a 1 cent sales tax on all jogging shoes sold in the city. When Roland Nottingham buys a pair of jogging shoes for $75, the city collects 75 cents in sales taxes. The Shady Valley City Commission then decides to use this tax revenue, along with that collected from other jogging shoe sales, to erect a statue memorializing the career of former Mayor, Sylvester J. Peabody.Roland is thus involuntarily forced to exchange his 75 cents for a portion of the Sylvester J. Peabody statue. This is a resource allocation decision that Roland would not have undertaken voluntarily. Roland did not like Mayor Sylvester J. Peabody. Roland did not like the political views held by Mayor Sylvester J. Peabody. Roland did not like any policy, program, or ordinance proposed by Mayor Sylvester J. Peabody. Roland would not have voluntarily paid for any part of a statue memorializing the career Mayor Sylvester J. Peabody. But, as a taxpaying citizen of Shady Valley, Roland is forced to abide by the involuntary exchange imposed on him by the Shady Valley government.
Recommended Citation:INVOLUNTARY EXCHANGE, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 5, 2025].
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Post WWI induced hyperinflation in German in the early 1900s raised prices by 726 million times from 1918 to 1923.
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