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December 13, 2017 

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KILLER APPLICATION: A computer program that is so incredibly useful, popular, and profitable that the company responsible for development achieves enormous growth in a relatively short time period. Several computer companies developed killer applications during the 1980s and 1990s, which contributed greatly to the computer revolution. The Lotus 1-2-3 spreadsheet program was among the first, and perhaps most noted, killer applications. This program motivated millions of businesses and consumers in the early 1980ds to purchase personal computers.

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MARGINAL ANALYSIS:

A basic technique used in economics that analyzes small, incremental changes in key variables. Marginal analysis is the primary analytical approached used in the study of markets, production, consumption, business cycles, and economic policies. It not only reflects how most economic decisions are made, it also lends itself to mathematical and graphical analysis.
Marginal analysis is based on a simple question often posed in the study of economics: "What happens if something changes by one dollar, one unit, one person, or one whatever?" For example, what happens to the quantity demanded of hot fudge sundaes if the market price',500,400)">market price increases by one cent? Or what happens to gross domestic product if investment decreases by $1? Or what happens to the market price of computers if one more computer supplier enters the industry?

Marginal Obsession

The apparent economic obsession with marginal changes exists for at two notable reasons.
  • Incremental Decisions: One reason is that many economic decisions made in the real world are made "at the margin." Duncan Thurly decides whether or not to eat one more slice of pizza at the all-you-can-eat pizza lunch buffet after having eaten five slices. Winston Smythe Kennsington III decides whether or not to hire an additional worker to the current staff. The Shady Valley City Council debates over adding an extra penny to their existing sales tax. These are marginal decisions, one and all, and just the sort of phenomena investigated with marginal analysis.

  • Sophisticated Analysis: A second reason for using marginal analysis can best be termed analytical sophistication. Economists frequently make use of high-powered mathematical techniques, especially calculus, to create models of markets, consumer behavior, production decisions, or the aggregate economy. Such high-powered mathematical techniques not only lend themselves easily to analyzing incremental changes, but also to building extremely complex models that use these incremental changes to reveal interactions, implications, and conclusions about the economy that are often far from obvious. For example, such a complex model might reveal how a financial crises in Asia affects the construction of new homes in California.

Marginal Slope

Slope and Marginal
Slope and Marginal
The use of marginal analysis works nicely with both mathematical and graphical analysis. Marginal means incremental change. In simple mathematical terms the slope parameter of an equation captures the marginal change. In a graph, the slope of a line captures a marginal change. In effect, the term "marginal" is synonymous with the term "slope."

Consider this simple equation that captures a linear relation between two variables X and Y:

Y = a + bX
The key point of focus is the slope parameter, b. This equation indicates that each 1 unit change in X results in a change in Y by the value of b. If b is 4, then an increase in X by 1 results in Y increasing by 4. The slope parameter b captures the marginal change in Y resulting from a change in X.

Now consider a simple graph of a line such as Y = a + bX. It too captures marginal change as the slope. This exhibit displays a positively-sloped line. The numerical value of the slope of the line is 4. This value captures the marginal change in Y measured on the vertical axis resulting from a change in X measured on the horizontal axis. An increase in X by 1 results in Y increasing by 4.

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Recommended Citation:

MARGINAL ANALYSIS, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2017. [Accessed: December 13, 2017].


Check Out These Related Terms...

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