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TARGET MARKET: The specific group of individuals who have been selected as the most likely potential buyers for products, ideas, or services. The company develops a marketing mix to satisfy this group of buyers. This group has been selected, after process of determining similar buying habits, attitudes, and other demographics, to be the best for purchasing the companyÕs product.

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MACROECONOMIC MARKETS: Three sets of markets that make up the macroeconomy--product, financial, and resource--which exchange the three primary types of macroeconomic commodities--gross production, legal claims, and factor services. The four macroeconomic sectors--household, business, government, and foreign--interact through these three sets of markets. The primary objective of macroeconomic theories is to explain activity that takes place in these three sets of markets.

     See also | macroeconomic sectors | macroeconomic problems | macroeconomic theories | product market | financial market | resource market | economy | final goods and services | legal claim | factors of production | labor | capital | land | entrepreneurship | gross domestic product | household sector | business sector | government sector | foreign sector | export | import | tax | macroeconomics | market | demand | supply | macroeconomic goals | production | government functions | factors of production | household sector | business sector | government sector | foreign sector | circular flow | business cycles | economic system | capitalism | four estates | unemployment | inflation |


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SERVICES, CONSUMPTION

Personal consumption expenditures on activities that provide direct satisfaction of wants and needs without the production of tangible goods. Common examples are information, entertainment, and education. This is one of three categories of personal consumption expenditures in the National Income and Product Accounts maintained by the Bureau of Economic Analysis. The other two are durable goods and nondurable goods. Services are about 60 percent of personal consumption expenditures and 40 percent of gross domestic product.

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