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December 2, 2021 

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ZERO-SUM GAME: A situation in which a fixed amount is divided up among the winners and losers. In a zero-sum game the wins equal the losses. Many stock market, or financial market, exchanges are zero-sum. One person buys low and sells high, while another buys high and sells low. The wealth in such transactions are merely transferred from one person to another. "Productive" market transactions, in contrast, are not zero-sum. The act of producing goods and services from resources that are consumed to satisfy wants and needs results in a net gain to society.

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CONSUMER PRODUCT SAFETY COMMISSION: (CPSC) A regulatory agency formed by the Consumer Product Safety Act (1972) that is charged by Congress with -- (1) protecting the public against unreasonable risk, (2) developing uniform safety standards for consumer products, (3) helping consumers evaluate the safety of products, and (4) promoting research that will improve product safety. The Act is designed to protect the public from risk of injury from products not covered by other Acts. Products not included are tobacco, automobiles, aircraft, boats, drugs, and food to name a few. It is run by a five-member commission that has the authority to remove unsafe products from the stores. This five members are appointed by the President and may contain no more than three members from any one political party. This is one of the regulatory forces in the marketing environment.

     See also | risk | consumer | Federal Trade Commission | regulatory forces | political forces | environmental scanning | marketing environment | marketing plan |


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CONSUMER PRODUCT SAFETY COMMISSION, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2021. [Accessed: December 2, 2021].


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ENTREPRENEURSHIP

A special sort of human effort that takes on the risk of bringing labor, capital, and land together and organizing production. This is one of four basic categories of resources, or factors of production. The other three are labor, capital, and land.

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Today, you are likely to spend a great deal of time looking for a downtown retail store looking to buy either a how-to book on fine dining or a coffee cup commemorating the first day of winter. Be on the lookout for the happiest person in the room.
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There were no banks in colonial America before the U.S. Revolutionary War. Anyone seeking a loan did so from another individual.
"A ship ought not to be held by one anchor, nor life by a single hope. "

-- Epictetus, philosopher

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