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January 17, 2019 

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LRAC CURVE: The common abbreviation for the long-run average cost curve, which is a curve depicting the per unit cost of producing a good or service in the long run when all inputs are variable. The long-run average cost curve can be derived in two ways. On is to plot long-run average cost, which is, long-run total cost divided by the quantity of output produced. at different output levels. The more common method, however, is as an envelope of an infinite number of short-run average total cost curves. Such an envelope is base on identifying the point on each short-run average total cost curve that provides the lowest possible average cost for each quantity of output. The long-run average cost curve is U-shaped, reflecting economies of scale (or increasing returns to scale) when negatively-sloped and diseconomies of scale (or decreasing returns to scale) when positively sloped. The minimum point (or range) on the LRAC curve is the minimum efficient scale.

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CONSUMER PRODUCT SAFETY COMMISSION: (CPSC) A regulatory agency formed by the Consumer Product Safety Act (1972) that is charged by Congress with -- (1) protecting the public against unreasonable risk, (2) developing uniform safety standards for consumer products, (3) helping consumers evaluate the safety of products, and (4) promoting research that will improve product safety. The Act is designed to protect the public from risk of injury from products not covered by other Acts. Products not included are tobacco, automobiles, aircraft, boats, drugs, and food to name a few. It is run by a five-member commission that has the authority to remove unsafe products from the stores. This five members are appointed by the President and may contain no more than three members from any one political party. This is one of the regulatory forces in the marketing environment.

     See also | risk | consumer | Federal Trade Commission | regulatory forces | political forces | environmental scanning | marketing environment | marketing plan |


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CONSUMER PRODUCT SAFETY COMMISSION, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2019. [Accessed: January 17, 2019].


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PERFECT COMPETITION, EFFICIENCY

Perfect competition is an idealized market structure that achieves an efficient allocation of resources. This efficiency is achieved because the profit-maximizing quantity of output produced by a perfectly competitive firm results in the equality between price and marginal cost. In the short run, this involves the equality between price and short-run marginal cost. In the long run, this is seen with the equality between price and long-run marginal cost at the minimum efficient scale of production.

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