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BROKER: Anyone who is paid to bring together buyers and sellers to complete a market transaction. Common examples of brokers are real estate agents, stock brokers, and insurance agents. The thing to note about brokers is that they don't buy or sell anything, but merely bring buyers and sellers together. This little function is different from that of a dealer. A dealer is one who is always ready to help a transaction by selling to those who are buying or buying from those who are selling. As such, while stock brokers are in fact brokers, matching up buyers and sellers, many are also dealers, ready to buy or sell if no one else does.

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CONSUMER: A broad term for people when they are engaged in the use of goods and services to satisfy wants and needs. Consumers are part of the household sector.

     See also | consumer behavior | demand | utility | satisfaction | consumer demand theory | household sector | Consumer Price Index |


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ELASTICITY ALTERNATIVES

Five categories of elasticity that form a continuum indicating the relative responsiveness of a change in one variable (usually quantity demanded or quantity supplied) to a change in another variable (usually price). These five alternatives--perfectly elastic, relatively elastic, unit elastic, relatively inelastic, and perfectly inelastic--are most often used to categorize the price elasticity of demand and the price elasticity of supply.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway looking to buy either a remote controlled sports car with an air spoiler or semi-gloss photo paper that works with your neighbor's printer. Be on the lookout for cardboard boxes.
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The average length of a "business lunch" is about 36 minutes.
"Democracy is based on the conviction that man has the moral and intellectual capacity . . . to govern himself with reason and justice. "

-- Harry Truman, 33rd U.S. president

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