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UTILITY MEASUREMENT: A quantification of the satisfaction of wants and needs achieved through the consumption of goods and services. In principle, utility measurement can take one of two forms: (1) cardinal, which is based on numerical values (1, 2, 3, etc.) and (2) ordinal which is based on rankings (first, second, third, etc.). While the hypothetical instructional analysis of utility relies on cardinal utility, ordinal utility is a more realistic way to measure satisfaction.

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CORPORATE STOCK: The ownership shares in a corporation that have legal claim to the corporation's assets. Stock is usually dividend into two types, common stock and preferred stock. Preferred stock has first claim to the corporations net assets, and common stock comes in second. However, if a corporation has no preferred stock, the common stock has exclusive claim. Most stocks are negotiable and are traded one on a stock market.

     See also | corporation | asset | common stock | preferred stock | legal claim | stock market |


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AGGREGATE DEMAND DETERMINANTS

An assortment of ceteris paribus factors other than the price level that affect aggregate demand, but which are assumed constant when the aggregate demand curve is constructed. Changes in any of the aggregate demand determinants cause the aggregate demand curve to shift. The specific ceteris paribus factors are commonly grouped by the four, broad expenditure categories--consumption expenditures, investment expenditures, government purchases, and net exports.

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Today, you are likely to spend a great deal of time watching infomercials hoping to buy either blue cotton balls or a genuine down-filled pillow. Be on the lookout for rusty deck screws.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
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