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April 19, 2024 

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HYPERINFLATION: Exceptionally high inflation rates. While there are no hard and fast guidelines, an annual inflation rate of 20 percent or more is likely to get you the hyperinflation title. Some countries in the past have been quite good at creating hyperinflation. An annual inflation rate of 1,000 percent has not been uncommon. On occasion, the trillion percent inflation rate mark has been achieved. (That is, something with a one dollar price tag in early January would have a one trillion dollar price in late December. We're talking serious hyperinflation.)

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PROMOTION: Sometimes referred to as the promotion mix, the variable of the marketing mix focusing on 4 elements: advertising, sales promotion, personal selling, and public relations. Promotion is that part of the mix that communicates the company, brand, and availability of the product to the target market. Organizations donŐt necessarily use all of the 4 elements.

     See also | advertising | sales promotion | personal selling | public relations | product | price | marketing mix | distribution | packaging |


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KEYNESIAN ECONOMICS

A theory of macroeconomics developed by John Maynard Keynes based on the proposition that aggregate demand is the primary source of business-cycle instability and the most important cause of recessions. Keynesian economics points to discretionary government policies, especially fiscal policy, as the primary means of stabilizing business cycles and tends to be favored by those on the liberal end of the political spectrum. The basic principles of Keynesian economics were developed by Keynes in his book, The General Theory of Employment, Interest and Money, published in 1936. This work launched the modern study of macroeconomics and served as a guide for both macroeconomic theory and macroeconomic policies for four decades. Although it fell out of favor in the 1980s, Keynesian principles remain important to modern macroeconomic theories, especially aggregate market (AS-AD) analysis.

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Today, you are likely to spend a great deal of time touring the new suburban shopping complex seeking to buy either an ink cartridge for your printer or a rechargeable battery for your camera. Be on the lookout for florescent light bulbs that hum folk songs from the sixties.
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