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October 16, 2018 

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JOBLESS CLAIMS: The number of people filing for the first time to receive unemployment compensation benefits during a given time period, usually one week. Jobless claims are key indicator of current economic activity and are one of twelve leading economic indicators that forecast business cycle activity. A rise in jobless claims is a clear indication that fewer people are employed, the unemployment rate is on the rise, and the economy is headed into a contraction.

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PROMOTION: Sometimes referred to as the promotion mix, the variable of the marketing mix focusing on 4 elements: advertising, sales promotion, personal selling, and public relations. Promotion is that part of the mix that communicates the company, brand, and availability of the product to the target market. Organizations donŐt necessarily use all of the 4 elements.

     See also | advertising | sales promotion | personal selling | public relations | product | price | marketing mix | distribution | packaging |


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PRINCIPLE OF MINIMUM DIFFERENCES

A principle stating that monopolistically competitive firms seek to maintain similarities between products at the same time they promote differences. Similarities enable substitutability, such that one firm can attract the buyers away from other firms. Differences enable uniqueness and market control, such that each firm has market control and is able to charge a higher price than achieved with perfect competition. This principle is also termed Hotelling's paradox.

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Today, you are likely to spend a great deal of time at a garage sale trying to buy either a T-shirt commemorating the second moon landing or a coffee cup commemorating Thor Heyerdahl's Pacific crossing aboard the Kon-Tiki. Be on the lookout for the happiest person in the room.
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The first "Black Friday" on record, a friday marked by a major financial catastrophe, occurred on September 24, 1869 -- A FRIDAY -- when an attempted cornering of the gold market induced a financial crises and economy-wide depression.
"Success is more a function of consistent common sense than it is of genius. "

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