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MARGINAL TAX RATE: A tax rate that is the percentage of an incremental change in the tax base paid in taxes. Comparable to any marginal, this is the change in total taxes collected or paid divided by the change in the total value of the tax base. For example, if a person has a $10,000 increase in earnings from $40,000 to $50,000 and income taxes increase by $2,000 from $3,000 to $5,000 in taxes, then the marginal income tax rate is 20 percent. The contrasting term is average tax rate.

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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

     See also | efficient search | adverse selection | signalling | moral hazard | product differentiation | monopolistic competition | oligopoly | market demand | price | profit |


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INVESTMENT LINE

A graphical depiction of the relation between investment expenditures by the business sector and the economy's aggregate level of income or production. This relation plays a key role in the study of Keynesian economics. A investment line is characterized by vertical intercept, which indicates autonomous investment, and slope, which is the marginal propensity to invest and indicates induced investment. The aggregate expenditures line used in Keynesian economics is derived by adding or stacking the investment line onto the consumption line, then adding government purchases and net exports to this stack.

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APLS

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Today, you are likely to spend a great deal of time looking for a downtown retail store wanting to buy either a flower arrangement for your aunt or a birthday greeting card for your uncle. Be on the lookout for poorly written technical manuals.
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A communal society, a prime component of Karl Marx's communist philosophy, was advocated by the Greek philosophy Plato.
"There is no passion to be found playing small ‚ in settling for a life that idles than the one you are capable of living."

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APEC
Asia-Pacific Economic Co-operation
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