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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.

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ECONOMIC REPORT OF THE PRESIDENT:

An annual report of the economic performance of the U.S. economy written by the Chairman of the Council of Economic Advisors (CEA). It provides an overview of the nation's economic progress. A goal of the report is to provide the President with objective economic analysis and advice on the development and implementation of a wide range of domestic and international economic policy issues. The Council of Economic Advisors, the governmental body responsible for the report, was established by the Employment Act of 1946. The Economic Report of the President has been published every year since 1950.
The release of the Economic Report of the President is synchronized with the release of other major government documents. For example, the Economic Report of the President is transmitted to Congress no later than ten days after the submission of the Budget of the United States Government. However, supplemental reports are occasionally issued to the Congress that contain additional and/or revised recommendations.

The information normally contained in the Economic Report of the President includes:

  • Current and Foreseeable Trends: Statistics and forecasts on topics such as employment, production, real income and Federal budget outlays.

  • Labor Force Outlook: Employment objectives for significant groups of the labor force.

  • Annual Numerical Goals: More or less specific objectives for relevant economic variables.

  • Place of Action: Public policies designed to carry out program objectives.

Included in the Economic Report of the President is the Annual Report of the Council of Economic Advisers. This is a report on its activities during the previous calendar year in accordance with the requirements of the Congress.

The Council of Economic Advisers includes three members who are appointed by the President, by and with the advice and consent of the Senate. The President designates one of the members as Chairman.

A Distinguished Cast

A complete list of distinguished economists who have held the position of Chairman of the Council of Economic Advisors is a lengthy one. Here is an abridged list:
  • N. Gregory Mankiw: He is a well-respected Professor of Economics at Harvard University, a prolific writer and a regular participant in academic and policy debates.

  • Joseph E. Stiglitz: He shared the Nobel Prize in Economics in 2002 for his analyses of markets with asymmetric information.

  • Martin Feldstein: He also served as President of the National Bureau of Economic Research and is noted for his work on the study of tax policies and the federal deficit.

  • Alan Greenspan: He is most noted as Chairman of the Board of Governors of the Federal Reserve System. He has also served as Chairman of the Conference of Business Economists, President and Fellow of the National Association of Business Economists, and Director of the National Economists Club.

  • Arthur F. Burns : In addition to his work on business cycles at the National Bureau of Economic Research, he also spent a little time as Chairman of the Federal Reserve System, President of the NBER, President of the American Economic Association, and even U.S. Ambassador to Germany.

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Recommended Citation:

ECONOMIC REPORT OF THE PRESIDENT, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: July 26, 2024].


Check Out These Related Terms...

     | Brookings Institution | National Bureau of Economic Research | Conference Board, The | Bureau of Economic Analysis | Bureau of Labor Statistics | Nobel Prize in Economic Sciences | Congressional Budget Office |


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