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May 26, 2016 

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UNIT OF ACCOUNT: The money function in which money is used as the common benchmark to designate the prices of goods throughout the economy. Unit of account, or measure of value, means money is functioning as the measuring unit for prices. In other words, prices of goods are stated in terms of the monetary unit. This is one of four basic functions of money. The other three are medium of exchange, store of value, and standard of deferred payment.

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AGGREGATE DEMAND AND MARKET DEMAND:

The aggregate demand curve, or AD curve, has similarities to, but differences from, the standard market demand curve. Both are negatively sloped. Both relate price and quantity. However, the market demand curve is negatively sloped because of the income and substitution effects and the aggregate demand curve is negatively sloped because of the real-balance, interest-rate, and net-export effects.
Two Similar Curves
Two Similar Curves

To illustrate the specific aggregate demand and market demand curve similarities and differences consider the graph of a negatively sloped curve displayed here. Is this a market demand curve or an aggregate demand curve? A cursory look suggests that it could be either.

To reveal the similarities between the both curves, click the [Market Demand] and [Aggregate Demand] buttons. Doing so illustrates that both curves are negatively sloped, with each virtually overlaying the other.

Consider the differences between these two curves.

  • First, note that for the market demand curve, the vertical axis measures demand price and the horizontal axis measures quantity demanded. For aggregate demand curve, however, the vertical axis measures the price level (GDP price deflator) and the horizontal axis measures real production (real GDP).

  • Second, the negative slope of the market curve reflects the law of demand and is attributable to the income effect and the substitution effect. In contrast, the negative slope of the aggregate demand curve is based the real-balance effect, interest-rate effect, and net-export effect. Similar, but different.
Most notable, the differences between market demand and aggregate demand mean that it is not possible to merely add up, or aggregate, the market demand curves for the thousands of goods produced in the economy to derive the aggregate demand curve. The aggregate demand curve dances to its own music and plays be its own set of rules.

<= AGGREGATE DEMANDAGGREGATE DEMAND CURVE =>


Recommended Citation:

AGGREGATE DEMAND AND MARKET DEMAND, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2016. [Accessed: May 26, 2016].


Check Out These Related Terms...

     | change in aggregate demand | change in aggregate expenditures | aggregate demand shifts | slope, aggregate demand curve | real-balance effect | interest-rate effect | net-export effect |


Or For A Little Background...

     | aggregate demand curve | aggregate expenditures | aggregate demand determinants | demand | demand curve | income effect | substitution effect | price level | law of demand | macroeconomic theories | macroeconomic markets | macroeconomic sectors |


And For Further Study...

     | aggregate supply | aggregate market analysis | aggregate market | business cycles | circular flow | Keynesian economics | monetary economics |


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