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COMMUNICATION: The process by which ideas, thoughts, and subsequent feedback is accomplished through encoding, sending, and decoding. In order for effective communication to occur the sender must understand the target audience and encode the message in a way that will be understood. This message is sent in various forms and can be distorted by interference prior to reaching the receiver. Receiver then interprets the message and performs required action and gives necessary feedback to the sender. Utilizing this process correctly is an integral part of the promotion element in the marketing mix.
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                           FALLACY OF COMPOSITION: The logical fallacy of arguing that what is true for the parts is also true for the whole. In the study of economics, this takes the form of assuming that what works for parts of the economy, such as households or businesses, also works for the aggregate, or macroeconomy. The contrasting fallacy is the fallacy of division. The fallacy of composition is important to the study of macroeconomics. Many, otherwise intelligent-looking folks, commit this fallacy when the subject of macroeconomic policies arise. The macroeconomy, for instance, is not a business, it is not a household, it is not a family, it is NOT a microeconomic entity. It is THE ECONOMY. It has its own set of principles, its own set of rules, its own theories. Treating the macroeconomy like a business or household commonly leads to the fallacy of composition.A common macroeconomic argument that makes use of the fallacy of composition is to treat the economy as if it were a household or a profit-minded business. An offshoot of this argument is to operate the Federal government (the "caretaker" of the aggregate economy) as a household or a profit-minded business. Some folks are prone to argue that economic ailments would vanish if only government operated like a business. For example, during economic bad times (recession), the appropriate action of a profit-minded business is to lay off workers and reduce production. The reasonable action by a household is to reduce spending and set aside, or save, some income for the turbulence to come. Both of these actions, if undertaken by the macroeconomy, or promoted by government policies, would likely turn a modest recession into a devastating depression. The macroeconomy is a complex system comprised of smaller components. An analogy is the human body. Individuals and firms make up the macroeconomy like cells and molecules make up the human body. Rules that apply to cells do not apply to the entire body. Rules that apply to firms do not apply to the entire macroeconomy. What is true at the microeconomic level is not necessarily true at the macroeconomic level. What is true for the parts is not necessarily true for the whole.
 Recommended Citation:FALLACY OF COMPOSITION, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: November 11, 2025]. Check Out These Related Terms... | | | | | | | Or For A Little Background... | | | | | And For Further Study... | | | | | | | | |
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The word "fiscal" is derived from a Latin word meaning "moneybag."
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"Love looks through a telescope; envy, through a microscope. " -- Josh Billings, humorist
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