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AGGREGATE DEMAND DETERMINANTS: An assortment of ceteris paribus factors that affect aggregate demand, but which are assumed constant when the aggregate demand curve is constructed. Changes in any of the aggregate demand determinants cause the aggregate demand curve to shift. While a wide variety of specific ceteris paribus factors can cause the aggregate demand curve to shift, it's usually most convenient to group them into the four, broad expenditure categories -- consumption, investment, government purchases, and net exports. The reason is that changes in these expenditures are the direct cause of shifts in the aggregate demand curve. If any determinant affects aggregate demand it MUST affect one of these four expenditures.
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FALLACY OF FALSE AUTHORITY: The logical fallacy of arguing that something is "correct" or "true" because an "expert" in an unrelated area says so. This is commonly used by both advertisers, politicians, and anyone who relies an "apparent expert" for the "correct" answers to controversial issues. The fallacy of false authority is commonly used in political arenas and commercial advertising. Relying on experts, even though the experts are not really experts on the topic at hand, appears to give legitimacy to an argument. It is a powerful, but deceptive tool.Suppose, for example, that Chip Merthington has been wrestling over the appropriate stabilization policy to use during a business-cycle contraction--monetary or fiscal. Chip's Uncle Clyde argues that fiscal policy is better because he does not trust monetary policy (and those devious fellows with the Federal Reserve System) since the local bank denied his loan application last year. Uncle Clyde is an excellent barber, the best in the tri-county area. He also makes an excellent pot of chili. But, he is not an expert on stabilization policies. If Chip pleads with his Congressional delegation to choose fiscal policy over monetary policy, based on Uncle Clyde's "expert" advice, then he is committing the fallacy of false authority. Alternatively, Chip is also committing the fallacy of false authority if he accepts hairstyling advice from the Chairman of the Federal Reserve Board of Governors. It works both ways. Advertising, especially television commercials, is an activity that is most prone to commit the fallacy of false authority. Actors, actresses, athletes, celebrities, and others with recognizable faces offer their "expert" product evaluations. "I'm not a doctor, but I play one on TV. So you should buy this pain reliever." Very seldom do celebrity "experts" have any real expertise about the products they promote. A professional athlete might have insight into the best athletic shoe, but is unlikely to have any better knowledge about hamburgers than Chip's Uncle Clyde.
Recommended Citation:FALLACY OF FALSE AUTHORITY, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: March 18, 2024]. Check Out These Related Terms... | | | | | | | Or For A Little Background... | | | | | And For Further Study... | | | | | |
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Before 1933, the U.S. dime was legal as payment only in transactions of $10 or less.
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"Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and follow it to an end requires...courage." -- Ralph Waldo Emerson
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