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September 21, 2018 

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LOAN LOSS RESERVES: A special account set aside by banks acting as a buffer between deposits and net worth that's used in case a loan is not repaid. Without this reserve, an unpaid loan on the asset side of a bank's balance sheet would require an adjustment of deposits or net worth on the liability side. The loan loss reserve is used for this adjustment.

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FORTUNE 500: A list of the 500 largest (in terms of sales) publicly held corporations in the good old U. S. of A., as compiled and published by Fortune magazine. While other business-oriented magazines publish similar lists, this one has come to symbolize the largest, most powerful bastions of the second estate. For a business to achieve ranking on the Fortune 500 is a mark of success. For consumers, the Fortune 500 is often a mark of powerlessness. If you're interested, Fortune also provides a list of the 500 largest foreign companies, and separate lists of the 50 largest banks; utilities; and retail, transportation and diversified financial companies.

     See also | corporation | big business | blue chip | Dow Jones averages | second estate | market control |


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AGGREGATE MARKET ANALYSIS

An investigation of macroeconomic phenomena, including unemployment, inflation, business cycles, and stabilization policies, using the aggregate market interaction between aggregate demand, short-run aggregate supply, and long-run aggregate supply. Aggregate market analysis, also termed AS-AD analysis, has been the primary method of macroeconomic analysis since replacing Keynesian economics in the 1980s. Like most economic analysis, aggregate market analysis employs comparative statics, the technique of comparing the equilibrium after a shock with the equilibrium before a shock.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway hoping to buy either a large, stuffed kitty cat or a cross-cut paper shredder. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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There were no banks in colonial America before the U.S. Revolutionary War. Anyone seeking a loan did so from another individual.
"Man is born to live, not to prepare for life. "

-- Boris Pasternak, writer

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