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March 4, 2021 

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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.

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FREE GOOD: A resource is free if it can produce all of the goods people want or need it to produce... and then some. Being free, however, doesn't mean a resource is not limited. Maybe it's free because people just can"t figure out what to do with it. Or if it is used for production, people don"t want all that's produced. For most of the time across most of this planet air is a free good. In other words, there is plenty of air to go around, plenty of air to satisfy all of the existing wants and needs. Does this mean that air is NOT valuable? Quite the contrary. Air is extremely valuable. It provides one of the most important inputs into human life. It's a free resource because there's enough to go around.

     See also | scarcity | opportunity cost | goods | services | wants | needs | satisfaction | scarce good | free resource | scarce resource |


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FREE GOOD, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2021. [Accessed: March 4, 2021].


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CHANGE IN DEMAND

A shift of the demand curve caused by a change in one of the demand determinants. A change in demand is caused by any factor affecting demand EXCEPT price. A related, but distinct, concept is a change in quantity demanded.

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Today, you are likely to spend a great deal of time flipping through mail order catalogs seeking to buy either semi-gloss photo paper that works with your neighbor's printer or a birthday gift for your father that doesn't look like every other birthday gift for your father. Be on the lookout for gnomes hiding in cypress trees.
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
"I think luck is the sense to recognize an opportunity and the ability to take advantage of it . The man who can smile at his breaks and grabs his chance gets on."

-- Samuel Goldwyn, Film executive

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