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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.

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MEDIUM OF EXCHANGE: The money function in which money is widely accepted in exchange for goods and services. For an asset to function as a medium of exchange it need to have value in use, but only value in exchange. This is one of four basic functions of money. The other three are measure of value, store of value, and standard of deferred payment. THE primary function of money is to act as THE medium of exchange. People use money to buy and sell goods. Buyers give up money and receive goods and sellers give up goods and receive money. Money makes transactions easier because everyone is willing to trade money for goods and goods for money.

     See also | money | money functions | unit of account | price | unit of account | store of value | standard of deferred payment |


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MEDIUM OF EXCHANGE, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2020. [Accessed: October 20, 2020].


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AGGREGATE EXPENDITURES EQUATION

An equation that summarizes the four aggregate expenditures on gross domestic product by the four macroeconomic sectors. In the study of Keynesian economics, this equation is commonly used to summarize the demand side of the macroeconomy. The aggregate expenditures equation actually comes in three different versions depending on how many of the four sectors and their expenditures are included.

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Today, you are likely to spend a great deal of time wandering around the downtown area looking to buy either a packet of address labels large enough for addresses of both the sender and the recipient or a key chain with a built-in flashlight and panic button. Be on the lookout for small children selling products door-to-door.
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A half gallon milk jug holds about $50 in pennies.
"I shall do less whenever I shall believe what I am doing hurts the cause and I shall do more whenever I shall believe doing more will help the cause. I shall try to correct errors when shown to be errors and I shall adopt new views so fast as they shall appear to be true views. "

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