|
|
HOMOGENEOUS: In general, the notion that everything has identical characteristics. For example, a neighborhood might have a homogeneous culture, meaning everyone has similar income, religious preferences, and political views. In economics, it is used in a couple of different ways. One is for production, such that two or more goods are homogeneous if they are physically identical or at least viewed as identical by buyers. Another is for mathematical equations, such that an equation is said to be homogeneous if the independent variables are increased by a constant value, then the dependent variable is increased by a function of that value. In a marketing context, this is a market characterized by buyers with similar needs and wants. This group is targeted with an undifferentiated targeting strategy. The company uses only one marketing mix to satisfy this group of buyers.
Visit the GLOSS*arama
|
|
|
|
                           SATISFACTION: The process of successfully fulfilling wants and needs. This also goes by the technical economic term utility, and is essentially synonymous with more common words, such as fulfillment, well-being, and to some degree prosperity or happiness. A basic fact of life is that people want and need goods and services to stay alive and to make that life more enjoyable. Satisfaction is the economic term that captures this wants-and-needs-fulfilling process. Satisfying wants and needs is the ultimate goal of economic activity, the end result of addressing the fundamental problem of scarcity. The attainment of satisfaction is also fundamental to life itself.A Word or Two on ScarcityThe pursuit of satisfaction, which has guided humanity for as long as humanity has been humanity, is best seen in the context of scarcity. Scarcity exists because wants and needs are unlimited but resources are limited. People want more than they are able to obtain. People are persistently and perpetually motivated to fulfill their unlimited wants and needs. Doing so provides satisfaction, it makes people better off.In prehistoric times, humans produced their own food, by hunting, fishing, or gathering fruits, to satisfy their hunger needs. In modern times, humans work at jobs to earn income that can be used to buy the food that they need. But whether modern or prehistoric, humans seek to satisfy that hunger need. While the modern economy is substantially more complex than that of the cave dwellers, the ultimate wants-and-needs-satisfying goal remains the same. Wants or NeedsSatisfaction is derived from the fulfillment of both wants and needs.- Wants are generally considered psychological desires that provide enjoyment, but are not essential to life. The desire to collect celebrity autographs of movie star Brace Brickhead or baseball superstar Harold "Hair Doo" Dueterman would fall in the wants category.
- Needs are thought of as physiological or biological requirements for continued existence. The requirement of nourishment achieved by eating one of Manny Mustard's Deluxe Club Sandwiches or a Gargantuan Taco (with jalapenos and sour cream) from Waldo's TexMex Taco World offers a prime example of a need.
From an economic perspective, it matters little whether a want or a need is fulfilled. Both generate satisfaction. Both motivate economic activity.
Recommended Citation:SATISFACTION, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: April 25, 2024].
Check Out These Related Terms... | | | | |
Or For A Little Background... | | | | | | |
And For Further Study... | | | | | | | | | | | | | | | |
Search Again?
Back to the WEB*pedia
|
|
|
ORANGE REBELOON
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet trying to buy either a computer that can play video games and burn DVDs or a black duffle bag with velcro closures. Be on the lookout for rusty deck screws.
Your Complete Scope
This isn't me! What am I?
|
|
|
There were no banks in colonial America before the U.S. Revolutionary War. Anyone seeking a loan did so from another individual.
|
|
|
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. " -- Steve Jobs, Apple Computer founder
|
|
JEH
Journal of Economic History
|
|
|
Tell us what you think about AmosWEB. Like what you see? Have suggestions for improvements? Let us know. Click the User Feedback link.
User Feedback
|
|
